At Sereno Design, we respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and safeguard your information when you visit our digital showroom.
Sereno Design is a trading name of A J Nicholls LTD (Company Registration: 12314638 | VAT No: GB337742484), who acts as the Data Controller for the information collected on this website in accordance with the UK General Data Protection Regulation (UK GDPR).
1. Information We Collect
As a non-transactional brochure website, we only collect data necessary to enhance your browsing experience, manage your saved items, and keep you informed. This includes:
- Identity & Contact Data: Your name and email address when you submit an enquiry or subscribe to our newsletter.
- Profile Data: Your saved preferences and items added to your Wishlist or Compare list.
- Technical Data: Your IP address, browser type, device information, and how you interact with our website.
2. How We Use Your Data
We use your personal information solely for the following purposes:
- Session Management: To maintain and secure your temporary session, allowing your Wishlist and Compare selections to function correctly while browsing.
- Communications: To send you curated newsletters and brand updates (only if you have explicitly opted in) or respond to direct enquiries.
- Platform Improvement: To analyse website traffic and improve our digital showroom experience.
3. Third-Party Analytics & Advertising
To better understand our audience and deliver relevant inspiration, we share anonymised Technical Data with trusted third-party partners:
- Google Analytics: Used to monitor website performance and visitor behavior.
- Meta (Facebook/Instagram): Used to measure the effectiveness of our advertising and present you with relevant Sereno collections on social media.
We do not sell, rent, or trade your personal information to any external marketing agencies.
4. Data Security & Retention
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal or reporting requirements.
5. Your Legal Rights
Under UK data protection laws, you have the right to:
- Access: Request access to your personal data.
- Correction & Erasure: Request correction or erasure of your data.
- Withdraw Consent: Withdraw consent for marketing at any time (via the unsubscribe link in our emails).
To exercise any of these rights, please contact our privacy team at privacy@serenodesign.uk. You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues.
6. Cookie Declaration
We use essential cookies to run the website (such as remembering your Wishlist) and analytical cookies to improve our services.
- wp_woocommerce_session_ (Essential): Secures your connection and manages your current browsing session so your Wishlist and Compare items are saved as you move between pages.
- _ga / _gid (Analytics): Google Analytics cookies used to distinguish users and track website performance.
- _fbp (Marketing): Meta (Facebook) pixel used to deliver targeted advertising and track ad conversions.